Promotion comes at pivotal moment amid growth plans
On the eve of its biggest expansion to date, Pincho Factory has promoted its president to CEO. The fast-casual latin chain has named Jayson Tipp, chief executive officer, effective immediately. Pincho Factory serves Latin-inspired kebabs and hamburgers, and currently has five locations, with plans to add 10 stores in the Washington, D.C. market.
Tipp is a restaurant industry veteran, having a career mostly spent with high-profile restaurant chains, dating back to 2000. Papa Murphy’s International, Potbelly Sandwich Works and Starbucks are top foodservice organizations reflected in his background and are indicative of his impressive resume.
In his most recent role at Papa Murphy’s, he was chief development officer and SVP of strategy, while consulting, according to a LinkedIn profile. At Starbucks he held various positions, including director of consumer and portfolio strategy. At Potbelly, he was director of corporate development and was also involved in financial reporting and new store metrics and profitability.
I am honored and humbled by the confidence and support offered to me by Otto, Nedal and the Pincho Factory team, and the opportunity to take on this leadership role for the Pincho brand.
Jayson Tipp, PIncho Factory
PIncho Factory’s new CEO is a proven expert in CRM, analytics and new unit expansion.
“I am honored and humbled by the confidence and support offered to me by Otto, Nedal and the Pincho Factory team, and the opportunity to take on this leadership role for the Pincho brand,” said Tipp.
At Papa Murphy’s, Tipp helped the organization post 14 consecutive quarters of sales growth. Tipps’ broad range of roles in marketing, development, finance, and strategy should help boost Pincho Factory as the chain prepares to expand to 100 locations over the next five years.
Pincho Factory received new investment from entrepreneur Ned Scherer, in a deal brokered by Exeter Capital Partners and announced in April. Terms of this agreement included a master franchise agreement for the D.C. market but the financial terms were not disclosed.
As for the co-founders, Otto Othman will continue to serve as the chief marketing officer and also assume the role of executive chairman, while Nedal Ahmad will step down from the CEO role and become a store development consultant and franchise partner.
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