Popeyes will be entering the Philippines via a new master franchising agreement. The quick-service brand, owned by Restaurant Brands International (RBI), announced reaching a deal with Kuya J Holdings Group, which already operates 100 Kuya J Restaurant locations in the Philippines. The Kuya J Restaurant chain is best known for its crispy pata, kare-kare, caldereta, and halo-halo. Terms of the deal were not disclosed.
The Popeyes chain has over 2,900 units around the world and has seen a revitalization under RBI, which acquired Popeyes Louisiana Kitchen in March 2017 for $1.8B. The Philippines master agreement with Kuya J Group follows another major international development deal announced this March: BK Brasil S.A. will build and develop 300 stores over 10 years in Brazil.
“We believe that our passion for food at Popeyes will resonate well with guests in the Philippines,” said Alexandre Santoro, Popeyes brand president. “Our partner, Kuya J Group, brings years of local expertise and a keen understanding of consumers in the Philippines.”
[Related article: Popeyes Q2 sales delivered on unit growth, delivery.]
Isla Sugbu Seafood City, Tsay Cheng Chinese Cuisine, Majestic, and the heritage Grand Convention Center of Cebu are also part of the Kuya J Group portfolio.
Photo credit: Popeyes