Buffalo Wild Wings’ new president is Lyle Tick, a marketer, advertiser and merchandise executive with a deep repertoire across several retail brands and marketing agencies. Parent company Inspire Brands made the announcement today. Inspire was formed this February after the acquisition of Buffalo Wild Wings by Arby’s Restaurant Group, closely-held by Roark Capital at the time. 1,200-unit Buffalo Wild Wings and the Atlanta-based Inspire Brands executive team are looking for a big turnaround at the wings and sports bar chain, which saw its CEO depart in June of 2017 amid a proxy battle while the company was public.
Tick was most recently managing director for Walgreens Boots Alliance beauty brands business in the Americas and senior global category director for Bacardi in London and was Bacardi’s vice president of Marketing for North America—a role based in Miami. He held several positions with marketing and advertising agencies, including Gotham and DDB, to name a few.
Based in the Inspire Brands Global Support Center in Atlanta, Tick will work closely with Chief Operating Officer John Bowie, who served as interim president, and with CMO Seth Freeman. “We are thrilled to welcome Lyle (Tick) to Buffalo Wild Wings,” said Paul Brown, Inspire Brands chief executive, in a statement. “His deep experience with global retailers and spirit brands makes Lyle the ideal leader to help us reignite and grow the Buffalo Wild Wings brand.”
The Roark Capital-backed $2.9B acquisition of Buffalo Wild Wings in November 2017 by Arby’s Restaurant Group took Buffalo Wild Wings out of a tumultuous chapter, according to Bloomberg. Inspire Brands operates Arby’s, Buffalo Wild Wings and R Taco. Wendy’s, which owned Arby’s at one time, sold its ownership stake in Inspire Brands for $450M in August, generating cash for its own growth and shareholder returns.
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