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QSR chains amp up promotions during Halloween 2018 season

Quick-service restaurant chains are amping up their promotions and limited-time offerings during the Halloween season. Burger King is introducing a nightmarish burger called the Nightmare KIng, intended and “clinically proven” to induce increased nightmares. The Nightmare King sandwich contains a quarter-pound flamed-grilled beef patty, 100-percent white meat crispy chicken fillet, melted cheese, thick-cut bacon, mayo and onions on a glazed green sesame seed bun. According to a new marketing campaign, the Burger King-sponsored clinical trials have proven the Nightmare King to increase nightmares by 3.5 times.

Burger King says the study was conducted by Paramount Trials and Florida Sleep & Neuro Diagnostic Services, Inc. and Goldforest Inc. It conducted the study with 100 participants over 10 nights. The Nightmare King is available October 22 for $6.39 at participating Burger King restaurants and also available through Postmates while supplies last.

Krispy Kreme Doughnuts launched its Halloween doughnut collection, featuring the new candy-covered Trick-or-Treat Doughnut, the new Monster Batter Doughnut, the Jack-o-Lantern Doughnut, and the Chocolate Iced with Halloween Sprinkles Doughnut, and is available from October 8 to October 31. The new Trick-or-Treat creation is quite decadent, featuring an Original Glazed Doughnut dipped and drizzled in salted caramel and then topped with pieces of popular chocolate Halloween candies.

Krispy Kreme Collection for Halloween: Eatery Pulse

Krispy Kreme Halloween Collection. Photo by Krispy Kreme.

The all-new Krispy Kreme Monster Batter Doughnut takes a classic cake batter filling, and dips it in “slime green” icing, then topping it with monster eyes and festive confetti. Krispy Kreme, which is a subsidiary of JAB Holding Co. affiliate JAB Beech, launched a free doughnut Halloween offer. If Krispy Kreme customers wear a costume to a participating Krispy Kreme store on October 31, they will earn a free doughnut treat.

Dunkin’ launched an Instagram costume contest on social media with the hashtag #DunkinDressUpContest. The coffee-bakery chain is rewarding a lucky winner with a $1,000 in cash and free coffee for a year. In addition to the grand prize, there will be weekly $100 gift card prizes to fans that show off their imagination and creativity on Instagram with the hashtag and are selected. The official contest runs October 17-November 1, 2018 and is offered in the U.S. only to adults 18 and over. More information is available at ddsweeps.com.

Photo credit: Burger King (featured), Krispy Kreme (inline)

Tags: #ddsweeps #Halloween18 #DunkinDressUpContest

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