Applebee’s adds Shrimp to Riblets and Chicken Tenders LTO as further enticement
The Applebee’s chain has brought back its All You can Eat Riblets and Chicken Tenders special. Applebee’s has added a further enticement of Double Crunch Shrimp to the limited-time-offer (LTO) as further appeal . Applebee’s All You Can Eat Riblets, Chicken Tenders and Double Crunch Shrimp menu starts at $14.99. At the start of 2019, Applebee’s looks to spur sales at its locations, as January is typically a slow month for many restaurants.
Applebee’s parent, Dine Brands Global, reported Applebee’s comparable store sales hit a 14-year high at 7.7 percent in its domestic restaurants and 5.5 percent across the Applebee’s system. Year-to-date comparable sales system-wide have grown 3.0 percent, while diving 8.6 percent in the same period last year. Domestic sales, spurred by the growth of Applebee’s off-premises business, have increased 5.5 percent after falling 7.3 percent last year.
The All You Can Eat Riblets, Chicken Tenders and Double Crunch Shrimp are priced per person per order/occasion at a single restaurant. Applebee’s included pairing recommendations in its announcement
- Applewood-smoked Pork Riblets with a sweet Honey BBQ sauce
- Chicken Tenders dipped in Honey Dijon
- Golden-brown Shrimp drizzled with a choice of cocktail or tartar sauce
For the bar, the Captain and Cola offer for $2 was also introduced. The Applebee’s Captain and Cola, with Captain Morgan Spiced Rum and Pepsi, is served in a 10-ounce mug. Price and participation vary across the system for this crafty cocktail, which is the Applebee’s January Drink of the Month—its first for 2019.
Photo credit: Applebee’s