At Dunkin’, some things will change, but much will remain the same in 2019. The company will be updating its packaging to reflect the new, shorter name of the chain (formerly Dunkin’ Donuts) in the U.S., while emphasizing bolder, brighter colors. However, Dunkin’ says the same great coffee and donughts will not change. Also, not changing are the limited-time offers (LTOs) from 2018 that are returning in January.
The Brown Sugar Chipotle Bacon breakfast sandwich LTO seves up bacon, egg and cheese on butter croissant. The Sugar Chipotle bacon is made with real brown sugar and chipotle seasonings, notes Dunkin’.
The Caramel Chocoholic Donut is also returning, featuring Dunkin’s classic chocolate donut frosted with caramel icing and drizzled with caramel icing and topped with semi-sweet chocolate curls.
Dunkin’s new packaging, announced in late September, reflects bolder colors, intended to reflect “energy and excitement.” Customers will start seeing new product packaging in cups, donut boxes, MUNCHKINS donut hole boxes, Box O’ Joe holders, napkins, and other items in January. For Dunkin’, the move is part of an overall strategy to put beverages first and become the “premier beverage-led, on-the-go brand.” The chain developed the new look and branding with Jones Knowles Ritchie (JKR), BBDO New York and Arc Worldwide.
“What better time than the start of a new year to bring our new look to our coffee cups and packaging, and introduce a new energy to our restaurants and our fans,” said Tony Weisman, chief marketing officer, Dunkin’ U.S.
There are new items rolling out, as well.
The new Power Breakfast LTO packs 20 grams of whole grains, 24 grams of protein and 370 calories. The sandwich features egg white omelet with spinach, peppers and onions, turkey sausage and melted, American cheese. Dunkin’ reports the sandwich has no artificial flavors or dyes, nor any high fructose corn syrup.
Dunkin’ has also added a new Energy Cold Brew to its beverage lineup. Dunkin’ prepares the beverage with its cold brew coffee, and adds a shot of freshly brewed espresso.
Dunkin’ recently introduced new hand-crafted espresso beverages in its stores, deploying new espresso machines and rolling out new recipes for coffee with a bolder and more robust profile, to upscale its espresso lineup. During January, Dunkin’ will continue to offer customers medium-sized lattes and cappuccinos for $2 when purchased after 2 p.m.
Photo credit: Dunkin’ Blog