Taking aim at McD, Burger King accepts competitor’s MacCoins
If size does matter in the battle of the QSR burgers, then Burger King may have something on the competition in 2019. Its new Big King XL limited-time offering (LTO) sandwich features 8.8 ounces of beef before the patties hit the grill, The flame-grilled beef burger patties are topped with melted American cheese, sliced onions, pickles, lettuce and sandwiched between two toasted sesame buns, spread with Burger King’s savory sauce.
Burger King claims the Big King XL has 175 percent more beef than the Big Mac. The QSR chain is known for its edgy, and often controversial, advertising and its direct aim at McDonald’s products.
In another dig at McDonald’s, Burger KIng is asking guests to bring their MacCoins to select restaurants in Chicago for a free Big King XL on Friday, January 18. The coins were distributed last year at McDonald’s but have since expired, and they will be accepted for one day only at select Chicago Burger Kings.
The Burger King Big King XL LTO is available at participating restaurants nationwide. As part of the King’s Collection, the Big King XL is priced at the suggested price of $5.59. The premium Burger King collection includes the Bacon King, Double Quarter King and now the Big King XL Sandwich.
Photo credit: Burger King