An OT period during the NFL Championship game February 3 in Atlanta will mean free wings for football fans, according to a new promotion from Buffalo Wild Wings. If the game goes into overtime, Buffalo Wild Wings will offer a free order of wings to dine-in patrons on February 18 during pre-specified times. The casual dining chain has its biggest sales day on professional football’s biggest game day. In 2018, it sold 14 million wings across all locations, according to an announcement.
The offer during the Super Bowl is a promotion designed to keep business brisk at Buffalo Wild Wings on a day that many restaurants across the country will look to promote specials and take advantage of game-day catering, takeout and delivery. It also made additional revelations surrounding business on the biggest game day of the year:
- Beer sales are 25 percent higher than a typical Sunday,
- restaurants see a 30 to 40 percent traffic increase compared to the average football Sunday, and
- restaurants load up on ingredient orders, including 47 percent more sauce, 37 percent more traditional wings and 20 percent more boneless wings.
Buffalo Wild Wings, which is part of Inspire Brands restaurant group, is bullish on its prospects for sales during the Super Bowl, and made no qualms about it. “As America’s largest sports bar, more fans will watch the game at Buffalo Wild Wings than anywhere else, leading to what could be the highest sales day of the year for the restaurant brand in 2019.”
[Related article: Buffalo Wild Wings hires new president]
Contingent on an overtime period occurring during the big game on February 3, Buffalo Wild Wings will honor the free wing offer (one order per customer) on February 18, 2019, between the hours of 4 p.m. and 7 p.m. for dine-in orders only. The Super Bowl is scheduled at 6:30 p.m. Sunday, February 3, 2019.
“Even if you don’t have a dog in the fight, we all have a common rooting interest in extending the game because that means more football, and now, free wings!” said Seth Freeman, Buffalo Wild Wings chief marketing officer.
Photo credit: Buffalo Wild Wings