Starbucks Delivers to expand to six cities, including Boston, Washington, D.C.
Starbucks has expanded its pilot delivery program through a partnership with Uber Eats. The Starbucks Delivers program started in Miami last fall and continued January 22 in San Francisco. Internationally, Starbucks Delivers is also expanding to London this month. In the U.S., Starbucks Delivers will be rolled out to Boston, Chicago, Los Angeles, New York and Washington, D.C, to complete a six-store pilot expansion during winter. Through the Uber Eats app, customers will have access to 95 percent of Starbucks’ core menu items and beverages for a $2.49 booking fee.
According to Starbucks, the global online food delivery market is worth $95 billion and will grow by more than 11 percent through 2023.
Starbucks is approaching delivery optimistically, but growing it in a mehodic and gradual way. It first tested delivery in its home market of Seattle with rewards members in 2015. Last year, it announced a partnership with Alibaba to bring the Starbucks experience in various digital formats to customers in China. Ondemand food delivery in the country is powered by Ele.me, with an initial rollout occuring in Beijing and Shanghai, and further expansion to an additional 30 cities across Mainland China.
“We’re building on key learnings from past delivery pilots and by integrating our ordering technology directly with Uber Eats, we’ve unlocked the ability to bring Starbucks to customers for those times when they’re not able to come to us,” said Roz Brewer, Starbucks group president and chief operating officer.
Starbucks is also piloting delivery in India, Hong Kong, Singapore, Indonesia, Vietnam, Mexico, Colombia, and Chile.
Photo credit: Starbucks