Fast casual sets up shop on 4th Avenue in Manhattan
Melt Shop has opened a new restaurant in the Union Square neighborhood of New York City. This will be the fifth restaurant for the Melt Shop in the city and the 11th overall in the U.S. Melt Shop Union Square, which is located at 135 4th Avenue, features the chain’s new storefront design and kitchen package. The innovations speed up service times through the use of a signature double-stacked conveyor oven.
Melt Shop Union Square will offer Housemade Chicken Tenders and the Vegan Burger Melt. Guests will be able to order online or for delivery from the restaurant.
“Since Melt Shop’s inception, the thing we’ve prided ourselves on the most is our uncompromising commitment to the quality of our products and experience – not only for our guests, but for our franchisees, as well,” said Spencer Rubin, Melt Shop founder and chief executive. “We believe it’s these components that have made Melt Shop an influential player in the fast-casual restaurant space today.”
The fast-casual Melt Shop concept, which specializes in melted cheese sandwiches, tots, tenders, salads, and shakes, is tageting growth in the U.S. Mid-Atlantic and Midwest regions and Florida through franchising. Melt Shop is a Top 100 Movers & Shakers, as named by Fast Casual magazine. With a goal of 100 units by 2023, Melt Shop has a development pipeline of 20 stores currently.
Melt Shop, 4th Avenue, New York, N.Y. 10003
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