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Mark Lohmann named Rego chief brand officer

Lohmann’s role is pivotal to Quiznos, Taco del Mar growth

Rego Restaurant Group, the restaurant company comprising Quiznos and Taco Del Mar, named Mark Lohmann Rego chief brand officer. Rego is backed by High Bluff Capital Partners. As chief financial officer of Cool Planet, Lohmann oversaw financial reporting at the agri-tech company. Additionally, he has a background in consulting, and worked for BCG (Boston Consulting Group), where he guided restaurant and hospitality clients on strategy, position and transformation.

And as VP of Strategy and Business Development for Qdoba Mexican Grill, he worked with the team that helped reimagine the brand.

New Rego chief brand officer has consulting creed, ‘entrepreneurial mindset’

“As we continue the reinvigoration of Quiznos and Taco Del Mar and look to build out our restaurant portfolio through additional acquisitions, his background, expertise, and entrepreneurial mindset will be invaluable,” said Rego CEO Tim Casey, in a statement.

With the help of a new Rego chief brand officer, the restaurant company is betting big on the resurgence of Quiznos and Taco Del Mar.
With the help of a new Rego chief brand officer, the restaurant company is betting big on the resurgence of Quiznos and Taco Del Mar. Photo by Quiznos.

Casey became Rego’s chief executive in early January as Rego bets on fast growth of the company through acquisition and franchising. Taco del Mar joined Quiznos in the High Bluff portfolio in July, when the San Diego-based investment firm acquired it just one month after buying Quiznos, LLC. Quiznos was at one time a fast-casual darling on the rise. However, after years of decline, franchise-related disputes and massive debt, the company emerged out of bankruptcy ready to be reinvigorated.

Consequently, with prior mismanagement aside, High Bluff and its annointed executive team are working toward a Quiznos brand resurgence. Particularly significant: Quiznos launched the polished, toasted-sandwich chain movement. Likewise, Taco del Mar may grow more quickly and have more runway under Rego management.

“This is a team of collaborative, hands-on builders who are motivated by the chance to create something truly special,” said Lohmann, Rego chief brand officer.

Photo credit: Rego Restaurant Group

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