Starbucks opens Nakameguro, Tokyo Reserve Roastery
Tokyo Starbucks Reserve Roastery is fifth, set along scenic Meguro River
Starbucks opened a new Reserve Roastery in Tokyo, only the fifth roastery globally. The four-story Nakameguro Starbucks Reserve Roastery is home to 100 coffee and tea beverages, in addition to merchandise and the tallest coffee cask, rising 55 feet high. Situated next to the Meguro River, the roastery is set in a scenic backdrop lined with cherry blossom trees, announced the coffee chain. Guests can enjoy Princi Italian fare.
The Nakameguro, Tokyo roastery houses the first AMU Inspiration Lounge, providing a community gathering place. Also, it will play host to Starbucks’ first Specialty Coffee Association certified training location in Japan.
Starbucks Japan tapped architect Kengo Kuma for the project, which was led by Liz Muller, Starbucks chief design officer. In the background, Muller has been the lead on international design for Starbucks Reserve Roastery. The four floors of Starbucks Nakameguro Roastery blend traditional and modern design. What’s more, the ceiling has a distinct wood-tiled design, reflecting on elements of traditional origami.
The Princi bakery offers guest the opportunity to enjoy fresh-baked treats throughout the day. An assortment of breads, cornetti, focaccias, pizzas, and salads are available. Additionally, the Starbucks Roastery experience includes access to premium coffee beverages, including Starbucks Barrel-Aged Cold Brew.
“The Roastery will amplify and inspire coffee passion across all Starbucks stores, and will serve as a catalyst for a new wave of growth centered on the customer experience and passion for coffee and service,” said Takafumi Minaguchi, Starbucks Japan chief executive. “Beginning with the ‘Make it Yours’ campaign that will commence at every store in Japan upon the opening of the Roastery…”
Photo credit: Matthew Glac (featured), Kentaro Matsumoto (inline 2,3) for Starbucks
About the publisher.