Newest store in Shenzhen Bay Mix City is immersive experience
Starbucks hit a grand milestone today with the opening of its newest store in China, it announced. The Shenzhen Bay Starbucks milestone arrives as the chain opens its 30,000th unit at Mix City. Starbucks’ retail outlets date back to 1971 with the first storefront location opening in Seattle, Wash. The presence of Starbucks in China began 20 years ago.
The coffee chain’s Shenzhen store provides what Starbucks calls an “immersive” experience with baristas and employees serving coffee, tea and evening cocktails to customers all-day long, activating all dayparts. “Starbucks now serves more than 100 million customer occasions across 78 markets around the world,” said Kevin Johnson, Starbucks chief executive. “It all started with our first store in Seattle, Washington, and today we celebrate the 30,000th store that just opened in Shenzhen, China.”
Shenzhen Bay Starbucks milestone accompanied by other celebrated openings
Also, as customers welcome the Shenzhen Bay Starbucks milestone, the coffee giant celebrates some additional, noteworthy store openings around the world and domestically:
- Starbucks Reserve Roasteries that opened in Milan, New York and Tokyo
- a coffee sanctuary in Bali, Indonesia
- opening a second signing store globally with targeted employment opportunities for deaf and hard of hearing people, located in Washington, D.C.
- 50 military family stores across the United States
- 12th community store located in Dallas
[Related article: Starbucks opens coffee sanctuary in Bali, Indonesia]
Additionally, the Seattle-based coffee chain has made adjustments over the past year. In some tough decisions, it has slowed new unit store growth, closed numerous unprofitable stores and tempered its pace of Starbucks Reserve Roastery openings. Nonetheless, Starbucks announced consistent new unit growth of 6 percent to 7 percent in its Shenzhen announcement.
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