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B.Good launches new loyalty program, app

B.Good mobile app offers customization, order-ahead features

Farm-to-table burger chain B.Good has launched a new loyalty program, called B.Good Rewards. The new B.Good Rewards program is rolled out in tandem with a new mobile app with features designed to improve the guest experience. B.Good guests will speed through the line by ordering ahead with the app, which is available on the App Store, Google Play Store and the B.Good website. Additionally, B.Good offers dietary filters and allergen information on the app, and a way to track orders as soon as they are placed.

“The guest experience is important now more than ever,” said Chris Fuqua, B.Good chief executive. “With the launch of B.Good Rewards and our new app, we’re delivering a frictionless guest experience that fits into customers’ busy lives, while also offering them rewards they can feel good about.”

New B.Good loyalty program

The new B.Good loyalty program is fairly straight-forward. Customers earn points for every dollar spent. The loyalty program enables B.Good Rewards members points in increments of 50, 75 and 100. Additionally, B.Good provided a sample breakdown of redemption options:

  • 50 points—free side or beverage
  • 75 points—free smoothie, breakfast entrée or kids’ meal
  • 100 points—free entrée

What’s more, B.Good Rewards members enjoy added perks: They’ll have double-point reward days, get early access to new menu items and a free side order when they sign up. A report by Ernst & Young, Rise of Gen Z: New Challenge for Retailers, suggests that younger generations, particular Gen Z consumers, find it harder to demonstrate loyalty to brands.

Restaurant chains adopting new loyalty programs should make such reward programs seamless in customers’ lives and easy to understand. Also, technology, like the new B.Good mobile app, has to be frictionless, and easy to access and use, say experts. Rewards members can also donate their points to 25 charitable partners in B.Good’s network.

[Related article: Understanding Gen Z]

“We’re thrilled to launch B.Good Rewards, which was entirely developed with our customers in mind,” said Brent Feldman, B.Good chief marketing officer. “We know that today’s consumers crave both greater transparency and personalization, and B.Good Rewards meets both of those needs.”

Photo credit: Quentin LaGaache

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