Applebee’s Strawberry Dollarita served up as April Drink of Month

Twizzlers headline Applebee’s Strawberry Dollarita

Applebee’s announced its April Drink of the Month. During April, patrons can purchase the Applebee’s Strawberry Dollarita for just one dollar. Applebee’s has used the Drink of the Month as a draw to attract bar business as part of initiatives that have led to a sales comeback over the past year. The Strawberry Dollarita is prepared with tequila, strawberries and margarita mix, then served on the rocks with a strawberry-flavored Twizzlers straw.

The Applebee’s Strawberry Dollarita follows a Absolut Rainbow drink in March and February’s Dollar Hurricane. Price and participation will vary, said Applebee’s, and the Drink of the Month that is featured by restaurant may also vary. As part of a licensing deal, Applbee’s is using the Twizzlers brand name and trade dress, which has considerable brand equity.

“Applebee’s is all about providing a fun, memorable experience with friends,” said Patrick Kirk, Applebee’s vice president of beverage innovation. “Sippin’ on a (Applebee’s) Strawberry Dollarita through a strawberry-flavored Twizzlers straw is just about the coolest and most exciting way to drink a margarita. No question about it.”

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