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Applebee’s Loaded Fajitas fight low sizzletonin, say chain’s marketers

Menu addition comes in choice of sirloin steak, chicken or shrimp

Applebee’s Loaded Fajitas have been introduced at its restaurants across the country. It tops the New Loaded Fajitas with a heaping serving of hot queso and Applewood-smoked bacon sprinkles. Additionally, Applebee’s offers the fajitas in sirloin steak, chicken and shrimp varieties. 1,830-unit Applebee’s serves the fajitas on a sizzling plate with ‘fajita vegetables’ and Spanish rice.

Also, the chain provides the Applebee’s Loaded Fajitas with a spread of warm flour tortillas, a blend of cheddar cheese, sour cream, guacamole, lettuce,and a lime wedge, with housemade pico de gallo on the side.

“Our industry-leading culinary team has taken this classic dish to a whole new level that our guests have been telling us surpasses their expectations and delivers real value,” said Joel Yashinsky, Applebee’s chief marketing officer, in an announcement. “Our Loaded Fajitas are truly an experience for all of your senses.”

Provocative campaign accompanies Applebee’s Loaded Fajitas

Based in Glendale, Calif., the casual-dining chain’s marketers have said the offering is a way to fight “low sizzletonin.” Of course, the cure for the imaginary condition is Applebee’s Loaded Fajitas.

Also, the meaning of low sizzletonin appears to be low enthusiasm, combined with hunger. Applebee’s provocative campaign to fight sizzletonin asks customers to check their systems at sizzletonin.com. Additionally, it launched the campaign with an ad. See the YouTube version here or above.

Photo credit: Applebee’s

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