New Checkers and Rally’s CMO named

Dwayne Chambers formerly served as P.F. Chang’s CMO

Checkers and Rally’s named Dwayne Chambers the new chief marketing officer for the QSR chains. Chambers boasts an expansive restaurant industry career. Most recently, he served as chief marketing officer for P.F. Chang’s. Prior to that role, he worked at Fuddruckers & KooKoo Roo, Krispy Kreme, Noodles & Company, Red Robin, and Sonic.

In the early part of his career, Chambers worked on the agency side, contributing to the development of the McDonald’s and Moroch and Associates, Inc. accounts.

At P.F. Chang’s, he made significant contributions to the brand’s social, digital and interactive marketing initiatives, while championing product innovation outcomes. As Checkers and Rally’s CMO, Chambers will tap his deep, franchise-centric experience in the restaurant industry to bolster his accomplishments.

“Dwayne is an experienced marketing leader whose strategic brand-building efforts have produced year over year of same-store sales growth for leading restaurant brands,” said Rick Silva, Checkers and Rally’s chief executive in a statement.

Also, Terri Snyder, the outgoing chief marketing officer for the Tampa, Fla.-based twin restaurant chains, is retiring. He will hold a non-managerial board post effective late July. The new Checkers and Rally’s CMO, Chambers, will hit the ground running, continuing to build on the brand’s success in building a vast, 900-unit drive-thru restaurant company.

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