Famous Dave’s BBQ chain tapped KC Glaser as its new marketing director. Glaser has extensive experience within the restaurant industry, and has worked with Buffalo Wild Wings and International Dairy Queen. Glaser assumes the overall charge of marketing planning, strategy and execution, in addition to public relations. Famous Dave’s serves up variety of BBQ favorites including St. Louis-Style Ribs, Texas Beef Brisket, Georgia Chopped Pork, and Country-Roasted Chicken
Glaser previously served as director of marketing, Guest Experience, at Buffalo Wild Wings, with oversight of digital content and strategy, in addition to the off-premises business. Prior to his role at Buffalo Wild Wings, he worked at International Dairy Queen in brand management. There, he played a signficant role in growing the Blizzard product line.
At the University of Minnesota, Glaser earned his Carlson School of Management Bachelor Science in Business, with a focus on Entrepreneurial Studies and General Management. There, he also received his Master of Business Administration degree in Marketing.
Marketing director appointed at pivotal juncture
“As we work to ensure we have strong leadership in place in all areas of our business, we are extremely excited to welcome KC to the Famous Dave’s family,” said Jeff Crivello, chief executive of Famous Dave’s.
While financial performance has not been the strongest as of late, noted Star Tribune, Famous Dave’s is making moves for improvement. A remodel program has shown promise, although franchisees have been hestitant to embrace it. The company also introduced a smaller footprint store. Additionally, Famous Dave’s has been buying back franchises to improve top-line growth, according to the report.
As Famous Dave’s marketing director, Glaser supports the remodel program through consolidated brand messaging, communication and execution. Increasing the remodel value proposition, his role may win over additional franchisees.
Minnesota-based Famous Dave’s operates 27 company-owned units and franchises an additional 109 restaurants.
Photo credit: Famous Dave’s (logo)
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