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Baskin-Robbins launches plant-based flavors, schedules sampling day

Two new flavors feature rich taste, vegan composition, says chain

Baskin-Robbins has added non-dairy frozen dessert options. Starting August 1, new, Baskin-Robbins plant-based flavors will be available. Customers can enjoy Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy Chocolate Extreme. The Canton, Mass.-based chain of frozen dessert shops launches these nationwide.

Baskin-Robbins Non-Dairy Chocolate Chip Cookie Dough spotlights the creativity of the new flavors, prepared with cookie dough pieces, chocolate chunks and a chocolate ribbon. Non-Dairy Chocolate Extreme offers a combination of chocolate chunks and chocolate ribbon. The latter excludes gluten-containing ingredients, but is prepared in the same facility as treats prepared with gluten. Likewise, workers possibly prepare vegan and non-vegan preparations within the same location.

“We’re excited to expand our ice cream portfolio into the vegan space and offer our guests increased options, especially with such high consumer demand for a product like this,” said Carol Austin, vice president of Marketing for Baskin-Robbins.

The new, Baskin-Robbins plant-based flavors contain no artificial flavors or dyes. As part of Dunkin’ Brands, Baskin-Robbins and its parent removed them from products in 2017. Additionally, Baskin-Robbins Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy Chocolate Extreme feature a rich flavor without high fructose corn syrup. Also, these plant-based frozen desserts fit into the Kosher label.

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“Both flavors are so smooth and indulgent, and the final product delivers the incredible quality that our customers have come to expect from any Baskin-Robbins ice cream,” said Jeanne Bolger, director of Research and Development, Baskin-Robbins. “We’re very proud of the result.”

8,000-unit Baskin-Robbins plans to host a sampling day Sunday, August 4. Participating locations are offering free,1-ounce scoops of both non-dairy flavors on Sunday, August 4 from 3:00 p.m. to 7:00 p.m, while supplies last.

Photo credit: Qdoba

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