BK Impossible Whopper nationwide rollout launches August 8
Burger King’s plant-based meat alternative debuts with $7 taste-test offer
Burger King rolls out the Impossible Whopper sandwich across the U.S August 8. The Impossible Whopper nationwide rollout follows a successful test of the Impossible meat-alternative patty in St. Louis, Mo. The Impossible Whopper is perhaps the antithesis to the Original Whopper. It has no beef, but has a texture and taste that mimics a real, flame-grilled beef patty.
The Impossible Whopper nationwide rollout brings features a sandwich with a plant-based patty. Burger King tops the patty with sliced tomatoes, onions, lettuce, mayonnaise, ketchup, and pickles on a toasted, sesame seed bun.
The BK Impossible Whopper is available at over 7,000 stores across America. Consumers looking for plant-based proteins and those who seek to curtail beef intake are sure to embrace the new offering. Additionally, it may entice customers who are looking to explore new flavors and options.
Through the BK app and DoorDash, BK customers can order both the BK Original Whopper and the Impossible Whopper for delivery for $7. Using code IMPOSSIBLE, customers activate the DoorDash $7 Impossible Taste Test $0 delivery-fee offer. BK has extended the offer from August 8 to September 1 and enabled it on doordash.com.
As part of the promotion Burger King released a video on YouTube.com/BurgerKing. See below for the video:
The BK Impossible Whopper nationwide rollout follows the debut of Impossible at several chains, including White Castle, Qdoba, Muscle Maker Grill, and Wow Bao. Similarly, chains the likes of American Burger, BGR, Carl’s Jr., and Little Big Burger rolled out options from Beyond Meat, a competitor of Impossible Foods.
Photo credit: Burger King
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