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CPK Take and Bake Pizzas put chain in new category of pizza segment

CPK launches take-and-bake option with $10 offer for dine-in guests

California Pizza Kitchen has introduced CPK Take and Bake Pizzas nationwide, expanding its offerings. To the take-and-bake segment, California Pizza Kitchen (CPK) brings its chef-certified pizzas made fresh in-restaurant. According to the company, the pizzas come in all varieties offered on the menu, and can be taken home after a meal there, or as a takeout or delivery order, as well.

Initially, CPK is offering up to $10 off a CPK Take and Bake Pizza for customers who dine in and one to their to-go order. Dine-in customers must purchase Main Plates, Pizzas, Pastas, Half/Full Salads, and Lunch Duos.

CPK is surely responding to the rise of the competitive take-and-bake category in the pizza segment. In May, MTY Food Group completed the acquisition of Papa Murphy’s for $190M, which it had announced earlier. Although the segment has remained relatively flat, according to PMQ, it is a space that deserves the chain’s attention. Total pizza sales total $45.7B in the U.S., according to the report.

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Take and bake may fit well with to-go sales trend

As a developing trend, consumers are embracing the convenience of to-go sales, and certain occasions may fit well with take-and-bake offerings. Also, CPK Take and Bake Pizzas cook in about seven minutes in a 450-degree oven. What’s more, all CPK favorites are available for take and bake. These include the likes of Thai Chicken, Wild Mushroom and Shrimp Scampi Pizza.

All varieties, including The Spicy Milano Pizza, are available as Take and Bake Pizza selections. Photo by CPK.
All varieties, including The Spicy Milano Pizza, are available as Take and Bake Pizza selections. Photo by CPK.

“For our guests who prefer to enjoy CPK at home, whether grabbing takeout after work or ordering delivery for pizza night with family and friends, we’ve created CPK Take and Bake Pizzas to ensure you enjoy our creative, California-style pizzas just as fresh, hot and delicious as you would at our table,” said Jim Hyatt, chief executive and president of CPK.

CPK prepares take-and-bake selections on original hand-tossed dough or the veggie-based Cauliflower Crust, made with gluten-free ingredients. Guests with gluten allergies may consider CPK’s Gluten Intolerance Group-certified, gluten-free crust.

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Photo credit: CPK

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