Seven mix-and-match selections may offer needed sales boost
Applebee’s Pasta and Grill Combos landed on the Dine Brands Global chain’s menu this fall. For as little as $9.99, these limited-time offer (LTO) combinations present a strong value proposition and will offer a boost to the casual-dining chain. Crispy Shrimp with Grilled Shrimp Skewer, and new, Smoky Mozzarella Ravioli, is one possible combination. With this LTO, guests mix one entree and one pasta dish to create their favorite meal.
“With our new Pasta and Grill Combos, we’re making the choice easy by offering some of our most popular entrees and sides all in one sitting … and starting at a great price of only $9.99…” said Joel Yashinsky, chief marketing officer at Applebee’s.
Furthermore, Applebee’s Pasta and Grill Combos menu includes side options. Customers can add a side of steamed broccoli and garlic mashed potatoes. In addition, Applebee’s offers signature breadsticks with each combo item. See below for the seven selections eligible for the mix-and-match offering:
Applebee’s Pasta and Grill Combos
- Grilled Chicken Breast with a Buttery Blend of Garlic and Parsley
- 6 oz. USDA Select Top Sirloin (with option to upgrade to an 8 oz. USDA Select Top Sirloin)
- Blackened Cajun Salmon
- Crispy Shrimp & Grilled Shrimp Skewer with a Buttery Mix of Garlic and Parsley
- Smoky Mozzarella Ravioli with a Tomato Cream Sauce
- Fettuccine Alfredo with Broccoli in a Rich Alfredo Sauce
- Stuffed Rigatoni with Tomato Meat Sauce
Also, the Glendale, Calif.-based chain said the offer is available for a limited time and prices may vary at certain locations.
Dine Brands Global, Applebee’s parent, looks to jump-start restaurant sales at its 1,822-unit chain. Applebee’s produced comparable store sales of just 0.5 percent during Q2 2019. With a 5.0 percent system-wide comparable sales growth in 2018, Applebee’s is under-performing in 2019.
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