B.Good adds flexitarian, blended burgers to menu lineup

Boston-based chain aims to provide menu options that don’t lament loss of meat

B.Good introduced a new line of flexitarian burgers to its menu. The 65-unit fast-casual chain intends to buck the trend of sourcing meat-alternatives from Impossible Foods or Beyond. The Boston, Mass.-based chain is going with blended and alternative-protein-based burgers. Roots, vegetables, mushrooms and seeds are prominently in the new plant-forward creations. B.Good added the Falafel, Jalapeno & Cheddar, Sweet Heat and Turkey Medley burgers to the permanent menu.

“At a time when much of the industry is trying to recreate the taste of meat, we’re excited to introduce options that celebrate plant diversity and flavor, rather than lament the fact that vegetables are not meat,” said Linh Aven, Executive Chef at B.Good.

In its mission to provide “Food with Roots,” all locations now list these B.Good flexitarian burgers:

  • Falafel: Chickpea burger, whipped feta, spicy cucumbers, lettuce,and tomato
  • Jalapeño & Cheddar: Poblano quinoa burger, cheddar, jalapeño-corn salsa, lettuce, cilantro, and chipotle purée
  • Sweet Heat: Beet pineapple burger, caramelized onions, kale, spicy slaw, and beet hummus
  • Turkey Medley: Turkey mushroom burger, gruyère, sautéed mushroom, caramelized onions, and chipotle aioli

B.Good sold more than 3.6 million Eggplant Meatball burgers when it introduced the dish in 2017. According to research firm Mintel, 46 percent of consumers agree that plant-based proteins are healthier than animal proteins. At the same time, 60 percent of consumers desire more protein in their diet, notes research firm NPD Group. Therefore, the fast casual expects a strong consumer response to B.Good flexitarian burgers.

“Today, as a growing number of consumers are interested in Flexitarian options, we’re excited to give them a growing number of options that taste great and they can feel good about eating,” said Chris Fuqua, B.Good chief executive. Avem noted that blended burgers give customers an opportunity to adopt plant-forward habits without giving up meat altogether..

“We were early adopters and leaders in the alternative protein movement, and while lab-grown alternatives may be trendy today, we believe wholesome, responsibly-sourced ingredients and dishes are the way of the future,” added Fuqua. Customers can access more information about B.Good flexitarian burgers on the B.Good app.

Photo credit: B.Good

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