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RBI promotes Axel Schwan to Tim Hortons regional president, Canada, U.S.

Eight-year executive to lead growth, profitability in major markets

Restaurant Brands International (RBI) announced it had promoted Axel Schwan to Tim Hortons regional president, Canada and U.S. The eight-year executive of RBI served as global chief marketing officer prior to this new role. Continuing to report to Tim Hortons Global Brand President Alex Macedo, Schwan will oversee growth of the business in both countries and deliver on profitability.

Tim Hortons regional president for Canada, U.S. has deep marketing expertise

At RBI, Schwan worked as Marketing Director in Germany, Austria and Switzerland. After advancing to the role of VP, Marketing & Communication in Europe, he took the post of Global CMO for Burger King. In that role, he oversaw promotion in 100 countries. In addition, the work of Schwan and his team led to several accolades, awards, and Cannes Lions. Also, Axel earned the Cannes Marketer of the Year award in 2017

“…Axel has led our innovation work in coffee, including developing our new Fresh Brewers – our largest coffee innovation in 55 years,” said Macedo. “Axel has been an advocate for advancing our sustainability initiatives and has also led our work to redesign our restaurants and our packaging for a better guest experience.”

Part of RBI, Tim Hortons operates and franchises 4,800 stores across Canada, the United States and globally. RBI is also the parent of Burger King and Popeyes Louisiana Kitchen.

Photo credit: Tim Hortons

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