Latest test to get national attention on ‘Shark Tank’ on ABC
Quiznos will be testing a new Plant-Based Corn Beef sandwich in the Denver market. The test begins November 15 for a limited time. The Denver-area launch also benefits from an upcoming taste test on ABC”s “Shark Tank.” On November 17, the Sharks will decide if the sandwich is “good or better than the real thing,” according to Quiznos’ announcement. For the Quiznos Plant-Based Corn Beef sandwich, the fast-casual chain partnered with Mrs. Goldfarb’s Unreal Deli.
The Shark Tank episode featuring Mrs. Goldfarb’s Unreal Deli will put the Denver test sandwich in the spotlight. The limited-time, Quiznos Plant-Based Corn Beef sandwich includes Swiss cheese, pickles, sauerkraut, and honey French dressing. It’s then served on customers’ choice of Quiznos bread. In addition, the corn beef alternative is prepared with beets, chickpeas and other plant-based ingredients.
Mrs. Goldfarb’s Unreal Deli founder Jenny Goldfarb found success with her plant-based product in Los Angeles. Later on, Unreal Deli expanded nationwide at grocers and retailers. More information about the November “Shark Tank” episode and Mrs. Goldfarb’s Unreal Deli can be found at unrealdeli.com.
Plant-based proteins offer spin on customer favorites
“Mrs. Goldfarb’s Unreal Deli is a delicious alternative to traditional deli meat and a perfect brand fit,” said Sheila Zimmerman, Marketing VP of REGO Restaurant Group. As the parent of Quiznos and Taco Del Mar, Rego operates and franchises the brands nationwide and internationally. With this new test, Rego eyes continued innovation in the plant-based protein arena.
Taco Del Mar, Quiznos’ sister brand, also conducted a plant-based test this summer. It featured Beyond Meat Tacos in August in a Seattle and Vancouver, British Columbia market test. The Beyond Meat Taco spotlighted the popular plant-based Beyond Beef Feisty Crumbles mixed with medium chipotle salsa, diced onions and minced serrano peppers. Taco Del Mar restaurants then topped it with shredded cheddar and Monterey Jack cheese, shredded lettuce, pico de gallo, and jalapeños, on warm corn tortillas.
Photo credit: Quiznos
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