Burgerim Impossible Burger launched nationwide

Future 50 chain expands lifestyle-, dietary-centric menu options

Burgerim added Impossible Burger to its menu permanently, rolling out the product nationwide to its restaurants. Black Friday puts a spotlight on the meatless burger option. November 29, Impossible Foods teams up with Burgerm to offer the fast-casual burger chain’s guests a free Impossible Burger with a purchase. All 212 stores will promote the offer.

The free Burgerim Impossible Burger deal is available to dine-in and takeout guests only. Customers who purchase a Big Burgerim are eligible for a free Burgerim Impossible Burger, up to two per customer. Furthermore, guests can customize their Burgerim Impossible Burger with available toppings and sauces.

“We are excited to celebrate the arrival of the Impossible Burger to BurgerIM and invite busy shoppers into our restaurants on Black Friday to experience our new Impossible Burger on the house,” said Oded Talmor, BurgerIM chief executive.

Burgerim built its concept on offering creative variety, with ten different patties, including Dry-Aged Beef, Salmon, Crispy Chicken. and Falafel. In addition, the Encino, Calif.-based fast casual carries a variety of toppings and sauces made in house. Burgerim offers its traditional 3-ounce “Classic Burgerim,”and recently added third-pound and quarter-pound sizes. Also, the chain put a Keto burger on its menu, as well.

[Related article: Burgerim named top Future 50 chain]

Also, this summer, Burgerim was named the top chain on Restaurant Business’ “Future 50” report. In 2018, it grew sales by 278 percent. That year, it also grew its restaurant count to 80 units. The chain now tallies 212 locations.

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