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Olo, BMW, restaurants partner for in-vehicle food-ordering pilot

BMW drivers can order ahead at Nekter Juice Bar, Portillo’s

Olo launched a BMW in-vehicle food-ordering trial in the United States. Through the pilot, BMW owners and lessees can order from Nekter Juice Bar and Portillo’s Hot Dogs. As an order-ahead feature, Nekter and Portillo’s fulfill the orders at U.S. locations for pick-up. In addition, the test will run through the end of 2019.

BMW drivers using vehicles that are model year 2015 or newer click over to BMW Labs to place orders. Olo will use the BMW in-vehicle food-ordering pilot to discover more about the guest experience in cars. The pilot tests how the experience translates from on an app or computer to inside a vehicle.

Olo’s BMW in-vehicle food-ordering pilot brings together drivers, car maker, restaurant brands

“The convergence of commerce and convenience is opening up exciting potential for restaurants and we are thrilled to work with BMW and our pilot brands to experiment with how in-car ordering will evolve and shape how consumers order,” said Jackie Berg, VP of Marketing at Olo, in a statement.

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BMW drivers can easily pre-configure orders. Olo also makes saved orders and repeat orders a simple process. Furthermore, payments are made with the push of a button. Then, drivers follow directions to pick up their orders.

“Collaborating with innovative and forward-thinking brands such as BMW and Olo will help us expand this accessibility while also supporting our speed-of-service initiatives for people on-the-go,” said Steve Schulze, Nekter Juice Bar co-founder and chief executive.

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Photo credit: Olo, BMW

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