Elevation Impossible Burger rolled out across U.S.
Elevation Burger also adds Daiya Cheddar Style Slices to menu
Elevation Burger is adding Impossible Burger to the menu nationwide. In addition to the plant-based Elevation Impossible Burger, the menu will see the addition of dairy-free Daiya Cheddar Style Slices. The fast-casual burger chain, which normally focuses on 100-percent organic, grass-fed, free-range, beef burgers is mixing things up. Consumers continue to seek healthier alternatives and flexitarians continue to look for meatless options.
Now, customers can combine Daiya Slices with the plant-based burger. Meatless Impossible Burger also mimics the taste and look of beef. Furthermore, Daiya Cheddar Style Slice recreate the melting of regular Cheddar cheese and its slight sharpness.
“This partnership (with Impossible and Daiya) was a natural fit that aligns with our brand pillars and we believe that these new menu items will provide consumers more ways to enjoy the delicious offerings of Elevation Burger,” said Andy Wiederhorn, chief executive of FAT Brands, Elevation Burger’s parent.”
Los Angeles-based Fat Brands acquired Elevation Burger in June 2019. Fat Brands also operates Fatburger, Buffalo’s Cafe, Buffalo’s Express, Hurricane Grill & Wings, and Yalla Mediterranean. Additionally, it owns the sit-down Ponderosa and Bonanza Steakhouse chains. Its units total 380 worldwide.
Photo credit: Impossible Foods
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