Limited-time offer brings tropical element, opportunity for sales lift
Red Lobster launched its new, 3-Course Shrimp Feast promotion. The deal includes a choice of soup or salad, one entree and Triple-Chocolate Brownie as dessert for $14.99. The Orlando, Fla.-based seafood-centric concept joins other major casual-dining chains like Ruby Tuesday, Applebee’s and IHOP that have launched January promotions to spur sales at an otherwise slow time.
The limited-time Red Lobster 3-Course Shrimp offer also brings a tropical element: The casual-dining chain features new Hawaiian-Style Garlic Shrimp and Parrot Isle Jumbo Coconut Shrimp. Also, favorites, including Garlic Shrimp Scampi and Crunchy Popcorn Shrimp, returned. In addition, the Feast includes unlimited Cheddar Bay Biscuits.
“While it may be winter outside, we’re introducing a new shrimp dish with a tropical twist to get our guests dreaming of warmer weather, like a (virtual) Hawaiian vacation, with the new Hawaiian-Style Garlic Shrimp featuring roasted shrimp, tossed with garlic and a creamy coconut butter and fresh pineapple,” said Dustin Hilinski, Red Lobster executive chef and director of Culinary.
Here are the choices with the limited-time value offer:
Red Lobster 3-Course Shrimp Feast Menu
1st Course, Shrimp Feast (soup or salad)
- Garden Salad
- Caesar Salad
- Coleslaw
- New England Clam Chowder
- Additional, regional soup favorites
2nd Course, Shrimp Feast (entree)
- New Hawaiian-Style Garlic Shrimp
- Shrimp Linguini Alfredo
- Parrot Isle Jumbo Coconut Shrimp
- Garlic Shrimp Scampi
- Wood-Grilled Shrimp
- Crunchy Popcorn Shrimp
- Wood-Grilled Tilapia
- Cajun Chicken Linguini Alfredo
3rd Course, Shrimp Feast (dessert)
Triple-Chocolate Brownie
Red Lobster operates 700 restaurants globally.
Photo credit: Red Lobster
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