Dutch Bros Coffee names Charley Jemley CFO, readies next-stage growth

With new CFO, Dutch Bros primed for expansion

Dutch Bros Coffee named Charley Jemley as its new chief financial officer. Jemley has extensive experience in retail finance and restaurant development, most recently serving as CFO at CKE Restaurant Holdings. CKE operates and franchises Carl’s Jr. and Hardee’s. In addition, he held several high-level positions in Finance at Starbucks, Taco Bell, KFC and Pizza Hut.

Dutch Bros Coffee has tasked Jemley with helping the next stage of growth. Effectively, he will be a key player in helping drive the expansion of the drive-thru coffee chain to 800 locations by 2023. “Dutch Bros unique culture is one of the company’s biggest advantages, and one of the most significant factors in my decision,” he said in a statement.


TSG Consumer Partners’ investment in the QSR chain in October 2018, and its guidance, has fueled Dutch Bros’ growth and doubled store count in just five years. It also made possible the entry into new markets with greater ease. Currently, Grants Pass, Ore.-based Dutch Bros operates more than 370 units and employs more than 12,000 team members.

“With three decades of experience in retail and development, Charley has the expertise and insight that will enable us to move forward with confidence,” said Joth Ricci, president of Dutch Bros.

Photo credit: Dutch Bros Coffee

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