Remodeled Penn Station shop re-opens
Krispy Kreme will open its flagship Times Square, New York City shop in May, the company announced. The highly-visible outlet, located at Broadway and 48th Street in Manhattan, spans 4,500 square feet. Its throughput is designed to be greater than any other location globally. Krispy Kreme expects to serve more customers in Times Square than anywhere else.
Winston, Salem, N.C.-based Krispy Kreme will open a total of six new stores and employ 400 people over the course of 2020. The next doughnut shop will open in the heart of Midtown at 994 6th Ave, with an entrance on West 37th Street. The opening is scheduled for February 4. This is the second foray into New York City after an its initial expansion two decades ago as a public company. Krispy Kreme is now owned by an affiliate of JAB Holding Company.
Additional stores will open in the Financial District, the Bronx/East Fordham, Harlem, and the Upper West Side. Currently the sole New York City location, Penn Station completed its remodel and reopens today at 2 Penn Plaza, Amtrak Level. The revamped shop offers a full doughnut menu and hot & cold beverages. Plus, Krispy Kreme customers can use mobile ordering for pickup and delivery..
Meanwhile, at the Times Square Krispy Kreme, the doughnut-making process will be on full display once it opens. Guests can view the preparation of doughnuts, mixing of ingredients and the glaze waterfall. In addition, “Guests will also have access to immersive and interactive digital activations and new, exclusive merchandise that celebrates both New York City and Krispy Kreme in a fresh and fun way,” the company said.
All locations in New York City will accept take out and delivery orders via krispykreme.com and through the mobile app. Krispy Kreme operates a total of 1,400 retail shops worldwide.
Photo credit: Krispy Kreme Doughnuts
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