Del Taco names Tim Hackbardt CMO

27-year industry veteran to lead marketing at Mexican QSR chain

Del Taco Restaurants appointed Tim Hackbardt chief marketing officer. As the new CMO, he’ll lead all marketing initiatives at the 580-unit Mexican-style QSR chain. A 27-year veteran of the restuarant industry, Hackbardt has worked at BJ’s Restaurant and Brewhouse, Rubio’s, Pieology, and Steak ‘n Shake. In addition, his experience includes marketing roles at Johnny Rockets and Lucille’s Smokehouse Bar-B-Que.

An earlier part of this career was spent at TacoTime, Del Taco and Fosters Freeze, according to LinkedIn. In this previous chapter at Del Taco, Hackbardt led marketing efforts from 1999 to 2003. During this assignment, the chain saw some of its best financial results, including 20 percent comparable sales, according to a company statement. Over the past five years, Hackbardt has also consulted for Del Taco on projects that include assessments on marketing technology and new store design.


“Over the last three decades, he has successfully driven strategies and innovation to attain one of the best track records in the industry for consistent, long-term performance,” said John D. Cappasola, Jr., president and chief executive of Del Taco. “Tim also has a deep, hands-on appreciation of Del Taco’s differentiated QSR+ positioning and of the importance of being nimble. I am confident that he will be a tremendous asset to our Company.”

Photo credit: Del Taco Restaurants

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