Arby’s to leverage CMO’s CPG, product development marketing expertise
Arby’s appointed Patrick Schwing its new chief marketing officer. As its new CMO, Patrick will lead marketing efforts in the areas of advertising, digital innovation, new menu initiatives and branding. He will report to Jim Taylor, Arby’s president.
Schwing is a marketing veeran, having worked more than 16 years at Procter & Gamble. There, he served in a variety of domestic and global marketing roles. Most recently, Schwing led the Oral-B’s Global Power Brush Interactivity & Innovation division, launching a new, “ground-breaking Oral-B Connect product portfolio,” announced Arby’s.
“We’re excited to have him take the reins as CMO,” said Taylor. “His extensive experience in brand building, innovation, digital marketing, and organizational leadership will be integral in leading Arby’s to its next phase of growth.”
Photo credit: Inspire Brands, parent of Arby’s
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