Drive-thru giveaway feeds fans while chain helps battle child food insecurity
Taco Bell plans to give away at least 1M Doritos Locos Tacos this Tuesday, March 31 at participating drive-thrus. Customers can pick up a free, seasoned-beef Doritos Locos Taco when visiting the drive-thru, while supplies last, and no purchase is necessary. The Mexican-style QSR chain also announced free delivery through Grubhub for orders of $12 or more.
“For the past few weeks, we’ve been focused on making Taco Bell the safest place to work and eat, and now we’re giving America free tacos as a small way of saying thank you for how everyone is showing up for their communities,” said Mark King, chief executive of Taco Bell.
During this time of the COVID-19 crisis, King also said the Taco Bell Foundation would make a $1M donation to No Kids Hungry to help fight food insecurity among children. It also brought back its Round Up program at participating drive-thrus so that customers can donate their change to the No Kids Hungry organization. Irvine, Calif.-based Taco Bell also teamed up with restaurants and distribution centers to donate excess food and produce to local food banks
Food consultancy Technomic recently announced that annual foodservice industry sales could be down as much as 27 percent this year due to COVID-19-related shutdowns and social distancing.
Furthermore, data analytics firm Black Box Intelligence reported a shift of restaurant sales from full-service to quick-service as part of their analysis of recent results. QSR chains are emphasizing convenience, safety and value during the coronavirus crisis as their service system proves more resilient to the impact of social distancing.
[Related article: Foodservice industry sales could drop as much as 27 percent in 2020]
In addition to the Doritos Locos Taco giveaway, Taco Bell converted its food trucks into mobile commissaries to feed frontline employees in communities, including healthcare workers, teachers, grocery store employees, and many more.
Photo credit: Taco Bell
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