D.C.-based fast-casual pizza chain launches Hero Kitchens with Citi
In new partnership, &pizza to feed first responders, frontline workers
A new partnership between Washington, D.C.-based &pizza and Citibank will create Hero Kitchens within the fast-casual’s pizza-shop system. The new, Hero Pie Program aims to feed many first responders and frontline workers, including doctors, nurses, administrators, cleaning staff, and many more. Along the East Coast Corridor, New York, Baltimore and Philadelphia will become the first &pizza Hero Kitchen markets amid this health crisis due to the COVID-19 pandemic.
The program launched on April 13. &pizza Founder Michael Lastoria said, “Once we had taken care of our workers, the next step was clear—take care of those with the most urgent need right now, frontline workers. We’re proud to partner with Citi to continue these efforts at a larger scale to be able to serve more of the people keeping us safe.”
The first &pizza Hero Kitchen launched inside the Astoria location in New York City. “&pizza stepped up early and without hesitation to feed hospital workers, and we’re proud to join forces to make sure they stay fed,” said Carla Hassan, Citi chief brand officer. “It is just one way Citi is expressing how grateful we are for all they do. Even if we’re apart, we’ll get through this together.”
What’s more, Hero Pie contributors and donors can text #feedthem to 200-03 to place an order for delivery for their health-crisis heroes. &pizza expects to make 100,000 free pies to feed hospital workers, for example. The &pizza locations becoming Hero Kitchens dedicate 100 percent of their time to this new role in helping feed their respective communities.
Photo credit: &pizza
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