Consumers say they are ready to spend, missed eating at restaurants the most: Groupon survey
Consumers to spend nearly $100 per week on small businesses as states reopen
New data from Groupon finds that consumers are more optimistic about the COVID-19 health crisis and that they look forward to supporting local businesses. According to a OnePoll survey of 2,000 people conducted for Groupon, 87 percent of Americans are “more hopeful” than when the pandemic began. A total of 75 percent of customers plan to support local businesses once states reopen and loosen restrictions. Restaurants, retail shops, clothing stores, salons and spas, and bars are some of the local merchants expected to be top on consumers’ lists.
The data released offers a more optimistic spin on consumers’ willingness to return to potentially-crowded businesses, including restaurants. Moving forward, restaurants need to fill a certain amount of dining room space to make money, and the patronage of customers will be more than welcome. However, restaurants are grappling with the economics of filling seats while keeping patrons safe. A survey by Datassential reports that 56 percent of consumers are concerned about coronavirus, which causes COVID-19, and 55 percent are avoiding eating out.
It appears that consumers will have to balance their fears of COVID-19 with their pent-up demand to enjoy a meal out. Besides, some experts suggest that being outdoors could be safer than in a crowded indoor space so al-fresco dining done right could be an option.
And a new study finds the amount of time spent exposed to others is a big contributing factor to getting a viral load that could make one sick. In the initial Phase One and Two reopenings, restaurants with outdoor space will gain a big advantage over those that don’t have it.
The OnePoll survey also found that the average consumer will spend $100 per week on local businesses post pandemic. During stay-at-home orders, 86 percent of consumers were supporting local businesses and 60 percent were ordering more delivery and takeout. Due to COVID-19, 41 percent of consumers missed going to restaurants, and 22 percent missed going out for brunch.
For more information, navigate to Groupon’s #HelpSaveLocal collection at groupon.com/landing/help-save-local.
Photo credit: C Ma (featured preview image), Groupon (inline)
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