New plant-based option available at 55 test stores
Chipotle Mexican Grill will test a non-grain base, Cilantro-Lime Cauliflower Rice, in Denver and several Wisconsin markets starting July 15. Chipotle starts its Cauliflower Rice with real, grilled cauliflower and prepares it with fresh-chopped cilantro, lime juice and salt. As a plant-based upgrade, customers can substitute brown or white rice with the test item at any of the 55 test locations.
The Newport Beach, Calif.-based restaurant chain continues to innovate and offer lifestyle-centric menu options to its customers. The test product contains no grain and fits into Keto, Whole30, Paleo, Vegan, and Vegetarian diets, with four (4) net carbs per serving. Guests looking to cut carbs can select Chipotle’s Cilantro-Lime Cauliflower Rice instead of brown or white rice, without sacrificing taste, according to an announcement.
“To date, one out of three new menu item requests from Chipotle customers is for Cauliflower Rice,” said Chris Brandt,Chipotle chief marketing officer. “We’ve answered the call from fans and created a better-for-you option that puts a delicious twist on our classic white rice recipe by using the same fresh cilantro and lime ingredients and culinary techniques.”
Through the stage-grate process, the Mexican fast casual can test products with feedback from corporate and store teams, as well as its customers. Carne Asada, Supergreens Salad Mix and Queso Blanco were new product additions launched in this manner.
At test stores in Denver and Wisconsin, Chipotle customers can opt to upgrade for a $2 upcharge. The Cilantro-Lime Cauliflower Rice is available from test restaurants via digital ordering to go and also as part of dine-in service.
Photo credit: Chipotle (featured preview image)
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