QSR coffee chain promotes delivery with Timbits
Through a new partnership with Grubhub, Tim Hortons US has activated delivery in the markets of Grand Rapids and Detroit in Michigan, Rochester, N.Y. and Columbus, Ohio. Customers can opt for Tim Hortons delivery by using the Grubhub app or at grubhub.com. To promote the new delivery option, Tim Hortons will provide a free 10-pack of Timbits on orders of $10 or more made on the Grubhub platform.
As a rising number of QSR chains engage third-party delivery services to provide convenience to customers, the landscape is changing. Amsterdam-based Just Eat Takeaway recently acquired Grubhub for $7.3B and Uber made a bid for Postmates, valued at $2.65B.
Although Uber has been touting the benefits of an Uber Eats and Postmates combination, major consolidation does not typically favor consumers or restaurants, according to experts. There will be fewer competitive choices, and restaurants looking for reduced commission fees may find themselves disappointed.
Larger restaurant chains, like Tim Hortons, which can negotiate commission fees with third-party app providers, have an advantage over independent restaurants, which can face commissions of 30 percent or higher.
To get the benefits of the Timbits promotion, guests ordering from Grubhub from July 8 to July 21, must order a minimum of $10 and other requirements may apply. Tim Hortons customers can navigate to https://lp.grubhub.com/free-timbits-free-delivery/ for additional special offer details.
Photo credit: Tim Hortons
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