Chipotle adds new certified, organic beverage line, fund stream for farmers
New Organic Lemonade, Aguas Frescas flavors featured
Chipotle Mexican Grill launched a new line of beverages that feature certified, Organic Lemonades, Aguas Frescas and tea from Tractor Beverage Co. The new deal with Tractor Beverage meets the Mexican-style fast-casual chain’s Food with Integrity standards by using sustainably-grown ingredients. In addition, the beverage line becomes the first integrated philanthropic product line as Chipotle will donate 5 percent of profits from the sale of these beverages to support farmers.
Chipotle Organic Lemonade, Agua Fresca menu
The new Organic Lemonade is tangy and sweet, prepared with real lemons and cane sugar, and also includes turmeric, known for its vitamin C content. The Organic Hibiscus Lemonade features tart, potassium-rich hibiscus flowers, blended with fresh citrus. Chipotle also added two new bottled drinks from Tractor Beverage.
Related video: Chipotle introduces Tractor beverages
According to Chipotle, Organic Mandarin Agua Fresca is packed with vitamin C from tart citrus, orange and tangerine. The Organic Berry Agua Fresca features organically-grown pomegranates, strawberries and cherries, which are mixed together to make a slightly-sweet agua fresca, and also provides a hint of apple cider vinegar.
“Now our fans can enjoy delicious, all-natural drinks made with real ingredients while supporting the farming community.”said Chris Brandt, chief marketing officer.
New beverage line adds to farmer-centric philanthropy
Through Chipotle’s philanthropy related to the new beverage line, the restaurant chain will add to Chipotle’s existing farmer programs including long-term contracts and local sourcing. Funds will also help expand scholarships and grants to “start, run or grow farming operations, among others,” according to an announcement.”
Chipotle helps the farming community in key ways:
- The Newport Beach, Calif.-based fast casual has provided over $500K to support “the next generation of farmers,” offering education, scholarships, grants, and three-year contracts to young farmers
- The Chipotle Aluminaries Project 2.0 accelerator program is helping growth stage companies advance innovative solutions for farmers
- Recently, the restaurant chain helped in the development of E-Commerce sites for an online marketplace—the Chipotle Virtual Farmers’ Market—to help consumers access food directly from suppliers
“This is a dream collaboration for two brands committed to using all-natural ingredients, sustainable sourcing and supporting farmers,” said Travis Potter, who founded Tractor Beverage in 2015.
Photo credit: Chipotle Mexican Grill (featured preview image, video)
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