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The Cheesecake Factory offers gift card bonus promotion online until Labor Day

$15 bonus offer expires September 7

The Cheesecake Factory launched a new, summertime gift card bonus promotion. Customers who purchase a $50 gift card online at thethecheesecakefactory.com, from August 10, 2020 to September 7, 2020, will receive a complimentary $15 bonus card. The polished, casual-dining chain appears to be looking to boost sales around Labor Day when bonus gift cards may get redeemed.

Unlike some casual dining chains, The Cheesecake Factory has been regaining sales volumes at a quicker pace than competitors through a demand for on-premises dining, where it can provide it, and pushing off-premises sales, which now average $4.2 million per restaurant.

[Related article: Cheesecake Factory 2Q sales improving]

On a second-quarter earnings call, executives reaffirmed their commitment to providing choice and selection and don’t plan on condensing the menu. Cheesecake Factory restaurants provide guests with more than 250 menu selections and more than 50 cheesecakes and dessert varieties.

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The gift card bonus program expires September 7, 2020, and has limitations; customers can check online for offer restrictions. The Cheesecake Factory gift & bonus cards are valid for both dine-in and takeout orders.

Photo credit: The Cheesecake Factory

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