West Plano Jollibee opens in Texas, expanding Philippines-based chicken chain
Location in Dallas-Fort Worth market becomes 45th US Jollibee store
A West Plano, Texas Jollibee restaurant will open August 20 on Preston Road. Philippines based-Jollibee continues to expand in the United States, bringing its signature offering of crispy Chickenjoy to new markets. The QSR brand has expanded to Missouri City in Greater Houston, Metro Chicago and New Jersey just this year, in spite of the pandemic.
This new Dallas-area store is located about 20 minutes northwest and marks the third store in Texas. The West Plano Jollibee will operate in off-premises mode only during the health crisis. The chicken chain is making order-ahead, pickup and drive-thru options available at this restaurant, while keeping its dining rooms closed.
“Our recent successful openings remind us of the strong love our customers have for the brand, which inspires us to continue to open despite the challenges of the current environment,” said Maribeth Dela Cruz, president of Jollibee Group North America, Philippine Brands. “We want our fans in West Plano and across the country to know that we’re putting them first and are abiding by the recommended sanitation and social distancing precautions to keep them safe.”
The Jollibee chain has identified Texas as a market ideal for expansion. The Jollibee in West Plano is an ideal spot along a retail corridor. Executives expect this location, its 45th in the United States, to be a gem in the Dallas-Fort Worth Metro Region. The restaurant’s operating hours run from 8 a.m. to 10 p.m. daily.
“We’re especially proud to have added jobs to the local community,” added Dela Cruz. “Finally, for Filipino Americans who consider Jollibee a ‘taste of home’ as well as those trying our products for the very first time, our wish is that Jollibee can be a source of comfort for individuals and families during these uncertain times.”
Overall, the restaurant chain has grown to a massive 1,400 stores globally. In Chicago, Jollibee partnered with Kitchen United to expand through the use of ghost kitchens and delivery. A “Cloud Kitchen” in Chicago River North, announced in June, will enable rapid expansion there in key neighborhoods without the traditional four walls.
Jollibee’s mix of “crispylicious chicken,” served with gravy, and Asian foods makes it a unique and emerging QSR. Jolly Spaghetti, served with a signature sweet-style sauce loaded with chunky slices of savory ham and hotdog, and topped with a sprinkle of cheese, became a star on the menu. In the US only, Jollibee offers a Crispy Chicken Deluxe sandwich, made with a chicken breast fillet, garlic aioli sauce, lettuce, and tomatoes, on a brioche bun.
Jollibee, 1016 Preston Road, Plano, Texas, 75093
Photo credit: Jollibee (featured preview image, inline)
About the publisher of this restaurant news site.