Skip to content

Panera Bread expands ordering options via Google Platforms, including Search, Maps, Home Assistant

Fast casual’s off-premises biz to become more seamless with integration

Panera Bread expanded its off-premises business and ordering platform with the addition of Google Search, Google Maps and Google Assistant. Consumers have continued to embrace online ordering, and the Google Platforms integration will allow customers to order in a frictionless manner.

Panera Bread already offers the choice of curbside pickup, with geofencing technology, and delivery, and now these are becoming more seamless as customers can order with the touch of a button, according to the chain.

Moreover, contactless payments functionality on Google Platforms leverage Google Pay integration.

Panera offers Google first-time order discount

To promote the offering the St. Louis, Mo.-based bakery-cafe chain will offer a 20-percent discount to its guests with their first Google delivery or curbside order totaling $20 or more.

Advertisements

“Panera near me” (on Search and Maps) and “Hey Google, find Panera near me” (on Assistant) are commands that have been embedded in the search capability, and will further ease placing an order, suggests the announcement.

“As a tech-forward brand, we are committed to growing our digital presence and off-premise channels,” said George Hanson, Panera chief digital officer. “By teaming up with Google and integrating with their Search, Maps and Assistant platforms, there are now even more seamless, simple ways to order your Panera favorites for curbside pickup and delivery.”

Photo credit: Clay Banks (featured preview image)

About the publisher of this restaurant news site.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.