Fast casual’s off-premises biz to become more seamless with integration
Panera Bread expanded its off-premises business and ordering platform with the addition of Google Search, Google Maps and Google Assistant. Consumers have continued to embrace online ordering, and the Google Platforms integration will allow customers to order in a frictionless manner.
Panera Bread already offers the choice of curbside pickup, with geofencing technology, and delivery, and now these are becoming more seamless as customers can order with the touch of a button, according to the chain.
Moreover, contactless payments functionality on Google Platforms leverage Google Pay integration.
Panera offers Google first-time order discount
To promote the offering the St. Louis, Mo.-based bakery-cafe chain will offer a 20-percent discount to its guests with their first Google delivery or curbside order totaling $20 or more.
“Panera near me” (on Search and Maps) and “Hey Google, find Panera near me” (on Assistant) are commands that have been embedded in the search capability, and will further ease placing an order, suggests the announcement.
“As a tech-forward brand, we are committed to growing our digital presence and off-premise channels,” said George Hanson, Panera chief digital officer. “By teaming up with Google and integrating with their Search, Maps and Assistant platforms, there are now even more seamless, simple ways to order your Panera favorites for curbside pickup and delivery.”
Photo credit: Clay Banks (featured preview image)
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