Re-engineered Whopper to list ingredients on wrapper for limited time to mark milestone
Burger King has re-engineered the Whopper to be free of colors, flavors and preservatives from artificial sources. The Whopper evolution marks a milestone, and now 85 percent of the BK menu is free of colors, flavors and preservatives from artificial sources, with a brand goal of 100 percent by the start of 2021. According to the announcement, Burger King has been making strides in providing higher-quality ingredients per its Restaurant Brands for Good framework.
Stores in Europe and select markets became the first to carry the new Whopper. The burger chain, a QSR concept of Restaurant Brands International, expanded the rollout to the entire United States. In addition, Canada, Indonesia and several other international markets will see a further reduction of artificial ingredients in this next phase.
New free-from-artificial Whopper part of larger initiative
“We put a lot of effort into the Whopper to make it taste great and the real Whopper free of colors, flavors and preservatives from artificial sources has the same iconic flame-grilled flavor that guests know and love,” said Chris Finazzo, president, Americas at Burger King.
As part of Burger King’s efforts, the chain said that it had removed 8,500 tons of artificial ingredients in operations globally. To further promote the free-from-artificial Whopper, The Miami-based QSR created a special wrapper to list the ingredients so they are visible and prominent.
“Through our Restaurant Brands for Good framework we are committed to doing the right thing and continuously improving the quality of our food,” said Fernando Machado, Restaurant Brands International global chief marketing officer.
Photo credit: Burger King (featured preview image)
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