New store format offers cost reductions, higher guest engagement
Saladworks opened a store in Charlotte, N.C. with a new restaurant design. The salad chain said in a statement that this reimagined layout is meant to better reflect the elements of a healthy lifestyle. The recently-unveiled design offers several modern and engaging elements including a “WOW” Wall for photo-taking and sharing on Instagram, cost-saving features and digital menu boards.
Design elements that will save on store build-outs include clear-coated concrete flooring to the tune of $10,000 and a digital menu board, more clearly featuring menu items, saving another $1,300 per restaurant. Guests will be treated to upgrades in chair rails, restroom hallways, ladders and paint changes that Saladworks executives hope will be more appealing.
“While strategically saving build out costs in the process, we’re honing into the Saladworks experience as part of our new ‘BE Original’ positioning, helping guests fulfill their passion and live their best lives,” said Mark Mears, chief marketing officer of Saladworks.
Plus, there are additional savings per restaurant that will benefit the company and franchise partners. All in all, Saladworks’ new design will produce $60,000 to $80,000 cost reductions. Six additional seats and a footprint matching the current design makes this new concept store more attractive. By maintaining a 2 to 1 sales to cost ratio on the design, the fast casual has shortened the payback period for its franchise partners.
“The cost to build-out has significantly decreased since I made it a focus area two years ago with our restaurants, and it’s saving everyone money, including our franchisees most of all,” said Eric Lavinder, VP of Development for Saladworks. “We’re not cutting corners in the process either. We’re just being more efficient and selective with equipment, lights, flooring and the like to actually enhance aesthetics and guests’ experience too.”
The West Conshohocken, Pa.-based salad chain continues to adopt the new design for its store development pipeline. Charlotte is just the first instance of use the new concept store and only the back office and queue area have been reduced in the process, according to Saladworks’ announcement.
Photo credit: Saladworks (featured preview image)
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