Buffalo Wild Wings parent invests in ItsaCheckmate digital ordering integration platform
Roark Capital implemented solution at 1,100 Arby’s restaurants
Inspire Brands has invested in digital-ordering integration platform ItsaCheckmate and become a preferred customer. The Roark Capital-controlled restaurant company, which operates Arby’s, Buffalo Wild Wings, SONIC Drive-In, Rusty Taco, and Jimmy John’s, becomes a strategic partner through an investment in ItsaCheckmate’s Series A funding round. The companies did not disclose the amount.
Restaurants are grappling with taking orders from multiple sources, including third-party delivery platforms and marketplace sites and apps. ItsaCheckmate provides a solution that integrates several ordering technologies and channels them directly into the point-of-sale (POS).
The New York City-based technology company has integrated 1,100 Arby’s locations. Buffalo Wild Wings and Sonic Drive-In will join Arby’s in implementing ItsaCheckmate’s solutions through a pilot test in the fourth quarter. Through the implementation at Arby’s, Inspire Brands became aware of some clear benefits of the ItsaCheckmate solution.
Beyond the expanded guest access to restaurants, there’s decreased complexity for team members. In addition, the integration provides for a “timed-order release” so that an order can be transmitted to the POS within five minutes of the delivery driver’s arrival. Inspire Brands will also benefit from a decreased unaccepted order rate and improved accuracy in accounting of orders, the restaurant company announced.
“The adoption of digital channels in the restaurant industry has rapidly accelerated over the past few months, and we see consumer demand for online ordering only continuing to grow,” said Paul Brown, co-founder and chief executive of Inspire Brands. “ItsaCheckmate is an industry leading solution to seamlessly integrate multiple online ordering platforms, expand guest access to our restaurants, while decreasing complexity for team members.”
Photo credit: Buffalo Wild Wings (featured preview image)
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