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Dunkin’ rolls out Spicy Ghost Pepper Donut, Halloween DIY Donut Decorating Kits

Spider Donut returns to menu

Dunkin’ rolled out a new Spicy Ghost Pepper Donut as it heats up the menu for fall and Halloween. The limited-time addition comes from a yeast donut ring, with strawberry-flavored icing, which has a blend of cayenne and ghost pepper. It’s then topped off with a red sanding sugar.

SM Campaign, Hot Ones’ Sean Evans put spotlight on Spicy Ghost Pepper

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A current social media campaign for the Spicy Ghost Pepper Donut aims to engage Dunkin’ customers by having them post with the hashtag #DunkinSpicySide. The Canton, Mass.-based coffee chain will promote the limited-time donut by sharing its own stories using #SpicySide.

Available through December, the spicy treat will also gain some notoriety from Complex Networks’ First We Feast series “Hot Ones.’ Host Sean Evans will spotlight the Spicy Ghost Pepper Donut as he fields questions and pairs the donut with hot sauces from the show’s arsenal.

Dunkin’ Halloween DIY Donut Decorating Kits arrive

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Amid the COVID-19 health crisis, the marketing team at Dunkin’ came up with a homebound version of its Halloween treats. A Halloween DIY Donut Decorating Kit provides families with an activity during the spooky holiday. Each kit contains

  • either plain yeast or Old Fashioned cake donuts,
  • pre-packaged icing in orange, white, and black, and
  • three sprinkle blends.
Dunkin' brings back Spider Donut for Halloween from a classic ring donut with orange icing. It’s then topped with a glazed chocolate Munchkins donut hole treat
Dunkin’ brings back Spider Donut for Halloween. The coffee chain will also offer DIY Donut Decorating Kits. Photo by Dunkin’.

What’s more, the kits come in two sizes: small (4 donuts) and large (9 donuts). Dunkin’ also brought back the Spider Donut, which it makes from a classic ring donut with orange icing. It’s then topped with a glazed chocolate Munchkins donut hole treat, chocolate drizzle (to make the spider legs) and white icing (to create the eyes of the “creature”).

Photo credit: Dunkin’ (featured preview image)

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