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Jack in the Box introduces Unchicken sandwiches in California, Nevada

Chicken-scented face masks part of promotion

Jack in the Box has gone plant-based with its new limited-time introductions, Jack’s Unchicken and Jack’s Spicy Unchicken. The QSR sandwich chain partnered with Tysons’ Raised and Rooted to offer these meatless chicken analogues at select restaurants in Reno, Nev. and Monterey and Salinas, Calif.

Raised and Rooted, a food producer launched in 2019, makes the Unchicken patty from pea protein isolate. Jack in the Box finishes it off with its breading to replicate the texture of a crispy chicken sandwich. Jack in the Box offers Jack’s Unchicken and Jack’s Spicy Unchicken in a meal or a la carte.

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“We are excited to meet the growing demand for meatless alternatives with our new Unchicken sandwiches providing indulgent taste, crispy crunch, and savory flavor in a new plant-based option,” said Jennifer Kennedy, the chain’s chief product officer.

Also, Jack in the Box will promote the plant-based Unchicken sandwiches with chicken-scented face masks to customers visiting jackinthebox.com/chickenscentedfacemask on October 23 for a limited time. The San Diego-based restaurant chain plans to offer Unchicken sandwiches until December 12.

Photo credit: Jack in the Box (featured preview image)

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