Fatburger, Buffalo’s Express, Hurricane Grill + Wings expand in Dallas with ghost kitchen
Fat Brands to grow in Texas with Croft Ventures
Fat Brands, the parent of Fatburger and several other high-profile fast-casual and casual-dining chains, opened a new ghost kitchen in Dallas, Texas in partnership with franchise partner Croft Ventures. Out of the new kitchen, customers will order to go from Fat Brands’ restaurant concepts Fatburger, Buffalo’s Express and Hurricane Grill & Wings. Fat Brands will add Yalla Mediterranean to the mix in the coming months.
Operating for pickup orders and delivery, the new Fat Brands ghost kitchen will work with Uber Eats, Postmates, DoorDash, Grubhub, in addition to pickup options via fatburger.com. In addition, local restaurant delivery company Favor will also fulfill orders in the near future.
The Dallas ghost kitchen will take simultaneous orders from the three brands that are currently active: Fatburger, Buffalo’s Express and Hurricane Grill & Wings.
“Ghost kitchens provide us with the opportunity to introduce multiple restaurant concepts with new audiences at a much faster rate than if we opened individual restaurants for each, allowing us to efficiently develop brand loyalty for continued expansion in various formats,” said Andy Wiederhorn, Fat Brands chief executive.
Over the coming weeks, Fat Brands and Croft Ventures will open additional ghost kitchens outside of Dallas, in Austin and Houston. In July, the companies signed a development agreement for Fatburger in the Texas market, according to a release.
Wiederhorn added, “We have significant growth plans in Texas for our portfolio brands and are eager to open several other ghost kitchens in the state in the coming weeks with partner Croft Ventures.”
Photo credit: Fat Brands (featured preview image)
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