Local franchise partner plans continued growth across Northeast
Antibiotic and hormone-free chicken-wing concept Atomic Wings will open a relocated location at 980 Second Avenue, New York City in November. This is a relocated storefront restaurant that replaces a commissary kitchen shop on 49th Street. A multi-unit franchise partner, Fahad Samad, will operate the new unit.
Samad previously served as an analyst with Topps Trading Cards for eight years before moving to restaurant franchising. In just the last two years, he opened three Atomic Wing restaurants across Manhattan, introducing the concept’s all-natural wings and 14 sauces to the area.
The Second Avenue Atomic Wings will host a grand opening November 15 starting at 10 a.m. The first 100 customers will receive free fries; subsequent guests on that day will receive complimentary fries with a purchase. The restaurant will also conduct a raffle with a grand prize of a 65-inch flat-screen TV.
“Instead of finding another commissary kitchen, we decided that now was the time to upgrade to a storefront and were lucky enough to find a perfect site only a few blocks away,” said Samad.
The Atomic Wings franchise partner expects to draw pedestrian traffic to the relocated site. Samad also plans expansion across the Northeast, as he grows his portfolio, attracting new customers with premium, Halal-wing preparations.
He added, “One of the things that drives Atomic Wings sales in Manhattan is the sports season, especially football,” said Samad. “Downtown, sports restaurants are a huge business, and we are confident that this location will be able to tap into that segment.
Atomic Wings continues to expand through franchising, having signed 10 units that will provide for penetration in the Arizona and Nevada markets. The concept was founded in 1989 and currently has 11 units in Maryland and New York.
Photo credit: Atomic Wings (featured preview image)
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