California Tortilla rolls out tofu option on menu for limited time

Fast-casual chain picked tofu over meat analogues

California Tortilla introduced a new tofu option, expanding vegetarian options for its customers. The limited-time protein landed at all locations. In addition to the tofu option, the fast-casual restaurant chain offers grilled vegetables with a selection of non-animal-derived ingredients.

“We have always had a very vegan- and vegetarian-friendly menu, but the industry is seeing a huge push for additional non-meat protein options, and that’s something we’re really excited to accommodate,” said Keith Goldman, California Tortilla COO and executive chef.

Potomac, Md.-based California Tortilla continues to expand its menu for those looking for plant-based offerings. Before selecting tofu, the quick-service restaurant chain tested meat analogues but decided it wasn’t the right fit for the 40-unit chain.

[Related article: Where diners are consuming plant-based meat alternatives]

Goldman added, “Many of the trendy plant-based products on the market are highly manufactured and processed—they don’t taste great, and they can make your stomach feel heavy after eating.”

Available through January 17, California Tortilla’s tofu is organic, GMO-free, gluten-free, kosher, and vegan.


Photo credit: California Tortilla (featured preview image)

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